Analytics: Big Data Business Intelligence
What is Web Analysis
Web analysis is the process of measuring, analyzing and reporting of web data in order to improve conversion, traffic, marketing, sales and better understand customer behavior.
We report in various graphic formats, Excel spreadsheet or through API.
What is Big Data
Big Data is a system of storing large amouts of data, too big for traditional database systems.
By being able to store big data, we are able to perform analysis on a larger scale and therefore give you more useful stats, patterns and predictions.
Our Analytics Services Can Help You With
- Conversion rates optimization
- Acquiring new customers
- Marketing ROI improvement
- Customer loyalty improvement
- Customer lifetime value increase
- Traffic increase
- Understanding impact of changes
- Cross-selling and up-selling
- Operational cost reduction
How Big Data Analytics Works
We use internal and external data to perform analysis. For example, internal data may include site analytics data, logs, Excel spreadsheets, customer databases, CRM and ERP data. External data may be in the form of web scraped data or publicly availabe databases.